The team partnered with Loaded and adidas Originals to announce the first collaboration between the adidas Brand and Tyler “Ninja” Blevins. A truly game changing moment – one which celebrated gamers in a way that had never been done before.

In close collaboration with the adidas social team and Loaded we developed a social media plan across owned channels to maximize press and create a frenzy amongst his audience.

We worked closely with the adidas Originals digital team to orchestrate a seamless global digital experience across adidas.com, email and the adidas app. Check back across platforms as this campaign unfolds.